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HP DreamColor Technologies

HP DreamColor Technologies aims to build on HP’s more than 20 years of experience in colour imaging to provide customers with the assurance of producing accurate, predictable and consistent colour from device to device.

Whether you photograph it, draw it, paint it or design it, enjoy seamless interaction between apolications and devices to deliver precise results - every time.A company-wide initiative, HP DreamColor Technologies builds on HP’s more than 20 years of experience in color imaging to provide customers the assurance of producing accurate, predictable and consistent color from device to device.

The system, announced at the Photo Marketing Association (PMA) show, will first be made available to the graphic-intensive creative community and professional photography market through select HP printers. Over time, it will be implemented across a broader range of markets and HP product categories, including PCs and monitors.

Color perception is a complex phenomenon involving the interaction of light with materials such as paper and ink and the environment in which they are viewed. Accurately matching colors, time after time, from display imagery to print has been a long-standing challenge for imaging engineers. To date, there hasn’t been an easy way to effectively control color reproduction between various input devices, processing steps and output devices.

HP DreamColor is a step toward a solution in which all devices involved in the capture, design, editing and printing process use sensor-based, closed-loop control systems for definitive color reproduction.


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Aisel Systems

HP DreamColor Technologies