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EngNet Newsletter #2

3. Website Target Market

This group requires an executive overview of what a company is about.  Product or service information is required in a general overview, as well as a list of applications where products have been used previously.

3.2.  Buyers or Procurement

Require assurance that they are purchasing a high quality and trustworthy product, typically illustrated in previous projects, examples of large clients, experience lists etc. in order to make the correct buying decisions.

3.3.  Engineers & Designers

Technical information in the form of specifications and product information is required to enable engineers to create accurate designs.

3.4.  International Market

Potential customers on the other side of the globe need to determine whether your company is the correct company that will meet their specification and standards. We need to ask ourselves what information would be relevant in order for these potential customers to make such decisions.

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