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EngNet Newsletter 1 of 6 : Statistics - Remove the Smoke and Mirrors

I have been amazed over the last year at how effective Search Engines are for marketing a website. What also amazes me is the fact that I spent money for 3 years on trade magazine adverts and it has proven fruitless in comparison to the amount of referrals my website receives from just one search engine. These referrals have regularly directed more traffic to my website in one day than it took 3 years in traditional advertising mediums and it cost more than 20 times for them! What is great for advertisers is that online advertising, with the correct statistics, removes the smoke and mirrors and allows you to reduce your costs and increase profits.

"This is welcome news" I hear you say, but where do you start? Over the next 6 weeks I'll be providing you with a 'How To' guide on how to use your website statistics to improve your website and online marketing.

The first thing you need is a good statistics system. We have tried a number of programs out there and I like this one, it gives me all the stats I need in a simple format at a reasonable price. It also has a 30 day free trial. You can get it here www.engnetglobal.com/tips/stats.asp .

So for online success visit our website and get the statistics system working on your website. Over the next 6 weeks we will work together to evaluate your statistics and find out how your website is currently performing. Thereafter, with these stats you can begin to implement tactics to increase your online marketing success.